

Ultimately, your web presence defines your brand in terms of public perception, so what does your web presence say about you and your business?
If your website is well-made, up to date, thoughtfully designed and contains the information and options your customers’ need, plus you ensure your customers are up to date through consistently updated social media channels – what does this say about your business?
If you just have a Facebook page because it’s free – what does this say about your business?
If you don’t appear online at all – what does this say about your business?


Relevant content.
Food for the eyes.
KUUSI can help you to maximise the effectiveness of this.
Overdoing it will create visual clutter and reduce conversion rates.
Thoughtful design can include negative or empty space to guide the readers’ eye to the information you want them to receive.
Think about the biggest brands in the world;
Coca-Cola – classic font, red and white colours
Apple – iconic logo, consistent font, greyscale
Amazon – consistent font, arrow logo
Google – primary colours, “Google font”, use of white space
Facebook – “Facebook blue”, “f” logo
Background data such as backlinks and metatags will further improve the performance of your site.
If you operate in a competitive market, are a new brand attempting to make your mark or just want to expand your reach, KUUSI’s Search Engine Optimisation services can help to improve your ranking.